Culture Core™ is Youdoo’s signature model for building communication strategies that move beyond noise to deliver clarity and momentum.
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Every meaningful message must do more than inform. It must align, activate, and accelerate.
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"Without context, even the simplest concepts could seem impossible."
STRATEGIC COMPASS FOR
PURPOSE-DRIVEN COMMUNICATION
Culture Core™ connects communication strategy to what people need to hear, feel, and act on, ensuring that narrative, intent, and delivery are aligned to business outcomes.
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It adapts to different formats, layers of leadership, and channels. Most importantly, it ensures your messages are not only sent. But felt.​
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WHO | VOICE
Whose voice needs to be heard and who needs to hear it?
We start by understanding the audience - not just their demographics but their concerns, motivations, and influence. This will determine the voice: tone, credibility, and intent.
WHY | VISION
Why are we communicating and what vision are we trying to align to?
We clarify the strategic purpose - whether it’s to shift culture, shape behaviour, or build buy-in and connect it to your organisation’s broader vision, so every message land with relevance, empathy, and authority.
WHERE | VALUE
Where does this message create the most value and where might it be resisted?
We look at the terrain: teams, functions, or geographies where this message needs to stick and assess adoption pain points, friction zones, and opportunity areas to target value more precisely, not just broadcast broadly.
HOW | VELOCITY
How do we design for momentum and not just moments?
Velocity is about sequencing, feedback loops, and building repeatable communication rhythms. Whether it’s a one-off campaign or a long-term cascade, we build with sustainability and responsiveness in mind so messages can move, adapt, and scale with your organisation.
CULTURE & CAPABILITY ENGAGEMENT
Human-centric Model
for designing communication that moves people, not just messages.
Unlike traditional frameworks, Culture Core™ was built to operate at the intersection of people, platforms, and places. Without losing sight of emotion, belief, and momentum.
​Used for both enterprise-wide and micro-level initiatives, this model acts as a sense-check for any message, campaign, or cultural shift.
It prompts us to ask:
Who are we talking to
and whose voice carries the message?
Why does this matter now
and what vision are we asking people to align to?
Where's the traction or tension
and how do we meet people where they are?
How do we move with pace
and design for momentum